For businesses looking to expand their growth in the SEM (Search Engine Marketing) world, one of the first things they look for is a good writer to bring in more sales. The main writers in the industry are copywriters and content writers. But wait, what’s the difference? What kind of writer should you hire? There is a lot of confusion regarding the difference between copywriting vs content writing, especially since everyone’s an expert nowadays! But fret not, we are here to set the record straight, and show you how your business could be missing out on a major income opportunity!
While both are creative writers that have a natural charisma, and understand your target audience, the main difference between the two is that copywriting has a commercial intent, while content writing has an informative intent.
What Is Copywriting?
The main purpose of copy is to convert your company’s traffic into sales. It is a short term strategy, and it shows quicker results. A copywriter is someone who writes ad’s and short form copy.
The art of persuasion is the copywriter’s secret weapon. They understand how people work. From headlines, fonts, and even human psychology, they know just what to say to get people to pull out their wallets, and can do it in as little words as possible, to save ad space, and money for you!
What are some forms of copywriting?
When you see these forms of content, you are viewing the work of a copywriter:
- Brochures
- Email campaigns
- Landing pages
- Advertisements
- Press releases
- Sales emails
- Social media posts
- Taglines
What Is Content Writing?
Getting content for your blog is a long term strategy to drive more traffic onto your website and build authority in your niche. A good content writer doesn’t just write for the sake of sounding smart, a content writer is a teacher. They do extensive research and translate their findings into information for any laymen to digest easily. This is very important when it comes to writing articles for your business’s blog, because readers will feel like they can trust you over your competitors when they see how professional and knowledgeable your brand is.
SEO (Search Engine Optimization) is the secret power of a great content writer. Not only do they need to make good content, but they also need to ensure that the content is actually read and seen! This involves doing keyword research, writing search descriptions, and headings so that your articles are ranked high on search engines.
Content is the medium through which your prospects will get to know you and your company’s mission statement. It is how you will develop a relationship and build credibility between those interested in what you have to offer. This strategy is meant to attract readers and followers, and convert them into your future long time buyers.
What are some forms of content writing?
Whenever you see these forms of content, you are reading the work of a content writer:
- Blogs
- E-books
- Email newsletters
- How-to guides
- Articles
- Webpages
In Summary
Every brand benefits from advertising and content, and understanding the difference between copywriting and content writing is a great place to start. While both professions require the skills of a good writer and influencer, copy writing has a commercial intent and content writing has an informative intent. The sooner you get the ball rolling, the sooner you can reap the benefits! Get your company’s journey off the ground by scheduling a consultation with Atlas Vision today.
